Is Wio Bank the holy grail of business accounts in the UAE?
Just 2 weeks ago, despite being a customer of over 12 years, I was turned away from Emirates NBD for not having enough monthly balance to buy a Rolls Royce (slight exaggeration, but you get the point), I was also due a call back to see what they could offer me. I didn’t receive the call. It’s an all too common experience, that or just the product and sign up process is painfully bad. On the other hand… so far so good with Wio Bank, they’ve been calling me to help me along, regular and required emails, and a brand and app design that feels like a fresh ‘today’ not ‘the same old yesterday’. It’s been refreshingly simple, so much so it feels too good to be true. Let’s see how the next few weeks goes and reach out if you need an intro to the team there. #smebanking #uae #dubai #banking #businessbanking
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