SPORT CHEK
Creating Canada’s next-generation sports store
Opportunity
Sport Chek anticipated the rise of online shopping and incoming big box retail challenges. How could we re-imagine their retail footprint, re-direct sales to a positive curve whilst simultaneously position them as a global sports retail pioneer.

What we did
Digital Touchpoints
UI Design
Brand & Content Production
Hardware Procurement
Experience Production
Impact
Sport Chek executed their digital transformation & flagship store agenda with an 18% in-store revenue increase and massive customer engagement improvements. More so, with continued investment and optimisation across 4 new digital branches across Canada… Sport Chek was able to take huge leaps forward ahead of thier competition and secure their market leadership.
Credits
Digital Lead | Charles Goertz |
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Art Director | Gareth Davies |
Build Team | Infusion |
Released | 2013 |