Creating Canada’s next-generation sports store


Sport Chek anticipated the rise of online shopping and incoming big box retail challenges. How could we re-imagine their retail footprint, re-direct sales to a positive curve whilst simultaneously position them as a global sports retail pioneer.

What we did

Digital Touchpoints

UI Design

Brand & Content Production

Hardware Procurement

Experience Production



Sport Chek executed their digital transformation & flagship store agenda with an 18% in-store revenue increase and massive customer engagement improvements. More so, with continued investment and optimisation across 4 new digital branches across Canada… Sport Chek was able to take huge leaps forward ahead of thier competition and secure their market leadership.


Digital LeadCharles Goertz
Art DirectorGareth Davies
Build TeamInfusion