acid_works
Design_ for a better future
IKEA

Predicting the future customer experience of a retail giant

  • Branding

Opportunity

Despite leaps in technology, IKEA’s customer experience hasn’t changed much. How could we image an evolved set of customer experiences and prepare post COVID-19 readiness?

What we did

Future Experience Prediction
Digital Touchpoints
3D Visuals
UI Design

IKEA;
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Impact

The ‘IKEA Local’ concept successfully predicted the future IKEA’s store model and it’s impact on city centre customers. What’s more, the work was showcased at the PSFK ‘Future of Retail’ Conference in New York where it was also featured as the conferences flagship artwork. We’re very proud to have this impact and recognition in the industry.

Credits

Design DirectionGareth Davies
Presented ByPeter Rivera
Visual DesignGareth Davies
Released2016
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